HBO’s Music of Strangers Interactive Experience in NY

Earlier in March, HBO hosted an Interactive Experience for the documentary “Music of Strangers” by Yo-Yo-Ma. This ActiveFloor System Rental was placed in New York’s Grand Central Station and also in San Francisco’s Justin Herman Plaza. The experience encouraged passers-by to interact with the content on the floor, which created music, with other people doing the same. This brought a sense of unity to those who tried it out and provided wonderful entertainment to promote Yo-Yo-Ma’s documentary through a multi-sense experience.

Details inside Grand Central Station

Details inside Grand Central Station

One of BrightLogic’s own was on the spot for the setup of our New York City based rental. Setup started at 1am, when crew needed be there to get everything ready for the event. Grand Central Station is a really busy place so the goal was to have everything finished before the rush of the morning commute. Setup lasted all night, as it involved putting the floor down, setting up a giant LED panel wall, storing the crates during presentation, and doing any finalizing details to make the area ready for people.

The Interactive Experience was on target for timing and ready by the morning commute! The event turned out to be a great experience because it was wonderfully entertaining and brought strangers together in a sense of unity by experiencing this multi-sense event together. Check out the final interactive experience here!

BrightLogic Inc.