Refinery29 featured an interactive warehouse they dubbed 29 Rooms. In it, they created a funhouse that puts you in the intersections of fashion, art, and technology. Each room was in collaboration with a different artist, business, or cause, with their own specific purpose and element to draw you in. The BrightLogic ActiveFloor was featured in a Silent Disco Room, where the interactions from the ActiveFloor triggered particle bursts on the walls to reveal photos of dancers on the floor.

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