One of the largest rentals to date, this 420 panel BrightLogic ActiveFloor System was used in a Prudential commercial recorded just outside the city of Chicago. The panels were arranged into 7 runways with a couple at each.
The couples participated in a little experiment that challenged their thoughts on their retirement savings. The couples were asked to dial in how much they'd need for retirement savings, not knowing that when they walked across the ActiveFloor the panels would indicate when their retirement savings would end by turning bright yellow. The experience these couples had on the ActiveFloor System helped bring awareness to the need to start planning for income that lasts all their years in retirement!
Want to learn more about this project or what an ActiveFloor System can do for you? Contact us for more information!
14 x 30 panels
700 x 1,500 cm
22.96 x 49.2 ft